More than one rejection
of polygamy on billboards
Nov. 8, 2001
SALT LAKE CITYUtah's leading billboard company has again rejected a billboard poking fun at polygamy in the state, this time an advertisement fro a ski resort's four-person ski lifts that it says are big enough for a man and three wives.
"Wife. Wife. Wife. HusbandHigh-Speed Quads" was to be one of two Brighton Ski Resort billboards to be erected by Reagan Outdoor Advertising this month for the 2002 ski season at Big Cottonwood Canyon.
Reagan also nixed a Brighton billboard touting free sking for children 10 and younger. It carried the slogan "Bring'em Young"a play on the name of the Mormon Church's second president and prophet, Brigham Young, who had numerous wives.
Utah's leading billboard company previously refused to run a billboard for Wasatch Brewing's Polygamy Porter featuring the catchphrase "Why have just one?" as in wine or beer.
The Church of Jesus Christ of Latter-day Saints once sanctioned plural marriage but ended endorsement of the practice in 1890. However, thousands of polygamists in Utah still believe they're following church teaching.